30 Jun

Understanding and combating today's threats

Internet marketing has become a hot new trend for flourishing businesses, but along with this, shouldn’t you also be just as wary of the increased threats that your website could be vulnerable to?

Most entrepreneurs think that simply having a good website and good products are enough to keep your business afloat. It’s actually far more complex than that--you also have to make sure that your site is protected and optimized to ensure traffic. Fortunately, that’s exactly what this article is all about. We’ll discuss some tips on how to understand what your business needs to flourish online as well as what you should do to protect yourself against potential malware, which could cost you.


Understanding and combating threats in internet marketing


What is internet marketing?

Internet marketing means having a comprehensive knowledge of marketing and sales through the web. To be successful at it, you'll need to know all the necessary techniques and tools that will enable you to create well-targeted marketing campaigns.

In theory, the business model sounds simple: the more visitors your website gets, the more sales you'll get. Unfortunately, many people believe that by paying to have a good website made that includes sections like a photo gallery, a product list, and a shopping cart is all they have to do.

Today's businesses require clear and effective business processes. All organizations and private companies, public enterprises, and government institutions want to use the business models and marketing plans. One of the prerequisites for achieving these goals is access to all necessary information regarding the business. Today, this information is almost always stored electronically.


Combating business threats


Viruses are, of course, a major concern because of this. You will certainly want a good antivirus program that updates automatically. Since new malware appears every second, it is crucial that antivirus software is set to update automatically and has unobstructed access to the Internet. Viruses can damage the operating system, especially file protection, and in some situations even give others full control of your computer. If you want to avoid these situations, it is necessary to run a good antivirus.

It is also important that users know how to the different antivirus tools and understands their warnings. You'll need to know how to deal with fake antivirus programs and know when a website is dangerous. No matter how well your computer is protected, it is unwise to assume that it is completely safe and that it cannot be compromised. The modern company today is exposed to many online threats, but the solutions to most of them are known and can be implemented by today's security experts.


Malicious malware

It is important to understand that internet security is not a finished product.  Qualified online security officers must constantly watch for new threats and come up with new ways of combating them. 

In the United States, companies have reported at least 160 successful cyber attacks in 2014 alone. Moreover, the United States also continues to rank highest in its cost of cybercrime at an annual average of $15.4 million per company. These numbers are indicative of the problems of the United States when it comes to cyber security.

Other malicious programs that replicate in the virtual world can spread far more quickly and affect far more people than any other type of attack. Apart from the fact that the majority of malicious software can collect certain information from infected computers, including personal data, email addresses, credit card numbers, etc., these programs also take up resources and can slow down your computer. They can also send themselves to other computers change the settings on your computer.


Lack of regulation

Apart from these factors, the lack of self-regulation, lack of industry standards for training and certification are legal factors that encourage the abuses above by rogue elements in the affiliate marketing industry. Fortunately, some steps are being taken in this direction, and a Code of Conduct was released by affiliate network's Commission Junction / Be Free and Performics in December 2002.


Marco Hathway

Marco is a businessman for 20 years and a father of 4 boys. He has 2 grandchildren and loves to play golf.

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